How to Tell If Your Website’s Helping You Get Found Locally—or Not
Most Denver business owners we talk to have a website. Some even have a pretty good one. But when we ask, “Is it optimized for local search?” the answer is usually a shrug.
Alright, here’s the deal: if your website’s not dialed in for local search, you’re basically invisible to the folks right down the street who actually want what you’re selling. That’s just leaving money on the table, straight up—no traffic, no leads, nada.
So, how do you figure out if your site’s actually doing its job or just taking up space on the internet?
Let’s walk through what we look for when auditing a local business website. And hey, you can totally do this yourself—no PhD required.
Can Someone Tell Where You’re Located Without Scrolling?
If your homepage doesn’t clearly say you’re based in Denver—or serving the Denver area—you’re already making Google’s job harder.
Same goes for your service pages. If they read like they could belong to a business in any city, they’re not helping you rank locally.
What to check:
Is “Denver” mentioned in your page titles, headers, and intro paragraphs?
Do you reference neighborhoods, landmarks, or service areas you actually serve?
Is your business address easy to find?
Are Your Page Titles and Meta Descriptions Doing Their Job?
Your page titles and meta descriptions are what show up in search results. They’re also one of the easiest ways to tell Google where you are and what you do.
If your homepage title is just “Home | Business Name,” you’re missing a chance to say “Denver Roofing Contractor” or “Family Dentist in Denver.”
What to check:
Do your titles include your service and your city?
Are your meta descriptions written for humans—not just search engines?
We cover this in more depth on our Local SEO Services page.
Is Your Google Business Profile Linked and Consistent?
Your Google Business Profile (GBP) is one of the strongest local SEO signals you have. But it only works if it’s set up properly—and connected to your site.
What to check:
Is your GBP claimed, verified, and up to date?
Does your website link to it (and vice versa)?
Is your business name, address, and phone number (NAP) consistent across your site and listings?
Even small mismatches—like “Suite 200” vs. “Ste 200”—can cause confusion.
Need help cleaning up your listings? Our GBP optimization service covers that.
Does Your Content Feel Local?
Generic content doesn’t build trust. If your site reads like it could belong to a business in any city, it’s not helping you connect with your actual audience.
What to check:
Do you mention Denver-specific details—like neighborhoods, events, or local concerns?
Are your testimonials from local clients?
Do your blog posts answer questions your Denver customers are actually asking?
Not sure what to write about? Our blog strategy includes content planning for local relevance.
Is Your Site Fast, Mobile-Friendly, and Easy to Use?
Most local searches happen on phones. If your site loads slowly or feels clunky on mobile, people won’t stick around—and Google will notice.
What to check:
Does your site load in under 3 seconds?
Is it easy to navigate on a phone?
Are your contact buttons easy to tap?
Speed and usability aren’t just technical—they’re trust factors.
Are You Using Local Schema Markup?
Schema markup is a bit of behind-the-scenes code that helps search engines understand your business details. It’s not visible to users, but it can help you show up in rich results.
What to check:
Does your site use LocalBusiness schema?
Is your business info (name, address, hours) included in the markup?
We include schema setup in every website redesign project we take on.
Are You Tracking What’s Working?
Local SEO isn’t a set-it-and-forget-it thing. If you’re not tracking how people find your site, where they’re coming from, and what they’re doing once they land, you’re flying blind.
What to check:
Are you using Google Analytics and Search Console?
Can you see which keywords are driving traffic?
Do you know how many visitors are coming from Denver?
With Local SEO Denver – you’ll get monthly reports packed with real talk and honest insights. No mystery numbers here—just the stuff you actually care about, laid out plain as day
Local SEO Is Complex
Local SEO isn’t some magic trick. It’s about showing people who you are, where you’re based, and why you’re the obvious pick when they’re nearby and need what you do. That’s it. No smoke and mirrors.
If you’re not sure where your site stands—or you know it’s time for an upgrade—we’re here to help. We work with Denver businesses every day to build sites that get found, build trust, and drive real results.
Ready to See What’s Possible?
Let’s check out your site together. Grab a free local SEO audit and we’ll break down what’s working, what’s not, and where you can go from here. No pressure, just progress.